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We are bombarded with thousands of marketing messages daily…on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard, we need our marketing messages to be clear and concise. A vague message is one that isn't easily understood - it doesn't speak to a potential customer or client. To be successful in business, our messages must clearly target a specific audience, explaining to them the features and benefits of our product or service. We need to get the public involved and interested enough to want to have further conversations with us. Only then do we have the entrée for beginning to develop a relationship with them, the f...

Many business owners with a dream to take their company public often neglect to prepare and plan for the future, very few small and mid-size companies have a business plan. A business plan is like a road map, and can be likened to when you go on a journey. Sometimes you need to change direction, it doesn’t mean your destination changes, you are just getting there via a different route. A vision is some thing that is birthed in the mind and soul of the individual, some people act on it and others procrastinate for a period of time only to see someone else take their dream and bring it to fruition. The dream giver will only allow you to sit on your dream for so long before giving it to someone else. You often hear people saying “ I had that idea two or three years ago”, what good is an id...

The shrink wrap process involves two stages – the enveloping of the pack in shrink wrap either totally or partially and – the application of heat to the shrink wrap film which activates the material’s memory of its non-stretched molecular chains. The application of shrink wrap can be divided into two principal types – transit and display. Transit The purpose of transit packaging is to offer the lowest cost option for packaging. The material used is almost exclusively polyethylene, which will provide the appropriate strength at the lowest available cost. A typical application is the collation of individual packs with or without tray support. The most frequent use of the forgoing involves the packaging of a quantity of cans or bottles or cartons for distribution. The equipment used invol...